zkEVM Networks in Telegram Sponsored Ads#

zkEVM chains use zero-knowledge proofs to batch Ethereum transactions — lower fees, higher throughput, full EVM compatibility. Telegram Ads Spy catalogued 90+ creatives from zkSync Era, Polygon zkEVM, Scroll, and Linea across 9,000+ channels.

Top Advertisers#

Network	Ads	Intensity	Backing
zkSync Era	~28	9/10	Matter Labs
Polygon zkEVM	~22	8/10	Polygon Labs
Scroll	~20	8/10	Community-first
Linea	~20	8/10	Consensys

Creative Patterns#

zkSync Era — airdrop-maximized: «The Ethereum Layer 2 with $ZK airdrop. Bridge now. Use dApps. Earn.» zkSync's airdrop campaign in mid-2024 drove one of the highest-intensity ad blitzes in L2 history — every DeFi and bridge app ran parallel Telegram campaigns.

Polygon zkEVM — brand trust narrative: «The zkEVM from Polygon. Ethereum security. 10× lower fees. AggLayer bridging.» Polygon's brand recognition allowed trust-first creative over FOMO.

Scroll — community/decentralization narrative: «Open-source. Community-built. The zkEVM built differently.» Scroll differentiated on values rather than TVL — resonated strongly in ETH-research communities.

Linea — MetaMask ecosystem angle: «Linea by Consensys. Bridge from MetaMask. One-click.» The MetaMask integration positioned Linea as the default Consensys chain for MetaMask's 100M users.

Bridge Wars Narrative#

zkEVM ads competed heavily on bridging ease:

• «Bridge in 5 minutes with the native bridge»
• «Third-party bridges: 2 minutes, less fees»
• «Official bridge: most secure, 7-day exit window»

The 7-day withdrawal delay for optimistic rollups became a negative differentiator zkEVM chains exploited: «No 7-day wait. ZK proofs = instant finality.»

Geographic Distribution#

English dominates (80%). Chinese channels are second — ZK technology has a large research and developer base in China. Russian channels track ZK airdrop opportunities closely.

Trends 2025–2026#

ZK airdrop cycle drove a second wave in 2025 — Scroll and Linea both launched tokens after zkSync. Proof aggregation (AggLayer, Hyperbolic) emerged as a new narrative: «All ZK chains settle to Ethereum in one proof.» zkEVM gaming chains proliferated — ZK stack used for high-throughput gaming L3s.

Archive Data#

Live data: /api/v1/ads?tag=zkevm

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by ctaUrl domain matching.

Key metrics: zkSync TVL: $500M+ · Polygon zkEVM TVL: $300M+ · Scroll TVL: $200M+ · Linea TVL: $400M+.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

tgadsspy research (2026). zkEVM & Zero-Knowledge Proofs in Telegram Ads: zkSync, Polygon zkEVM, Scroll, Linea (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-zkevm-networks-2026