Term · metrics
CAC (Customer Acquisition Cost)
The total marketing + sales spend required to acquire one paying customer. For Telegram-ads buyers, CAC equals total campaign spend divided by paying conversions attributed to the ad. The CAC : LTV ratio is the canonical health check — most performance marketers target LTV ≥ 3× CAC for sustainable growth. Telegram CAC varies wildly by niche: low for crypto airdrops, high for SaaS subscriptions.
Related terms
- LTV (Lifetime Value)The total revenue a single user generates over their full active relationship with the advertiser — used to determine the ceiling
- ROAS (Return on Ad Spend)A profitability metric calculated as revenue generated divided by ad spend, often expressed as a ratio (3:1 means $3 revenue per $
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
See it in the data
Cite this entry
Telegram Ads Spy (2026). "CAC (Customer Acquisition Cost)" in Telegram Ads glossary. https://tgadsspy.com/info/cac
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.