Term · platform
Minimum Budget (Telegram Ads)
The minimum to launch a campaign on the official Telegram Ads Platform is just €2, and the CPM floor is 0.1 TON ≈ $0.36 per 1,000 impressions. Direct access to the platform historically required a €2M deposit (€1M of it non-refundable) — a barrier that formally remains since 2021, which is why most advertisers enter through authorised resellers and agencies (typical practical entry €500–3,000). Small affiliates often default to direct TON channel placements, where a single post starts from ~$20–50.
Related terms
- Telegram Ad CabinetThe corporate self-service interface on the Telegram Ads Platform where advertisers create campaigns, upload creatives, set target
- TON Ads (channel placement)A category of Telegram advertising where an advertiser pays the channel owner directly — typically in TON cryptocurrency — to publ
- Affiliate / ArbitrageurA partner who promotes third-party offers on a CPA/CPL basis, earning a share of the conversion revenue. Telegram is a major traff
Cite this entry
Telegram Ads Spy (2026). "Minimum Budget (Telegram Ads)" in Telegram Ads glossary. https://tgadsspy.com/info/minimum-budget
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.