Term · technical
UTM Parameters
URL query parameters (`utm_source`, `utm_medium`, `utm_campaign`, etc.) that identify the source of the traffic in analytics. In Telegram Ads tracking, UTMs are added to the CTA URL — advertisers see "which channel/creative brought this click" in their GA or Mixpanel. Telegram Ads Spy preserves full CTA URLs including UTMs for competitive analysis.
Related terms
Cite this entry
Telegram Ads Spy (2026). "UTM Parameters" in Telegram Ads glossary. https://tgadsspy.com/info/utm-parameters
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.