BENCHMARKS · CPM
CPM is the price per 1,000 impressions. On Telegram Ads it is auction-driven: the official floor is just 0.1 TON (≈$0.36) per mille and the standard sponsored CPM is around €1, but a competitive Tier-1 auction clears far higher. Below — benchmark ranges by geo and niche, each from public agency data and ads.telegram.org. Figures are indicative and move with the auction.
Minimum CPM
0.1 TON ≈ $0.36 per 1,000 impressions — the platform floor (ads.telegram.org).
Standard CPM
≈€1 for a typical sponsored message (≈€0.5 for politics). Source: RichAds.
Minimum campaign
€2 to launch. Ads run only in public channels with 1,000+ subscribers.
The same creative clears differently country to country — the competitive auction in premium geos pushes the effective CPM well above the floor.
| Tier | Example geos | Effective CPM |
|---|---|---|
| Tier-1 | US · UK · DE · FR | $10–12 |
| Tier-2 | Eastern Europe · MENA · LATAM (premium) | $3–5 |
| Emerging | UZ · IN · much of LATAM | $0.30–0.60 |
Billed in TON on the official platform (1 TON ≈ $3.6, floats with the TON price). Tier-1 is the auction-clearing top; emerging geos sit near the floor. Source: PropellerAds, RichAds, ads.telegram.org.
Buying a post directly from a channel admin — outside the official cabinet — is priced by the channel and runs higher in money and tech niches. CIS-market benchmarks:
| Niche | CPM (direct seeding) |
|---|---|
| Business / Finance | €15–20+ |
| IT / Tech | ≈€10 |
| Fitness | €4–6 |
| News | €2.5–3 |
| Memes | €1.5–2 |
These are direct-with-admin prices in CIS channels (PropellerAds) — a separate market from the official auction above. A specific channel’s rate tracks its real reach, ER and niche.
EUR Ads Cabinet
Fiat billing. Standard CPM ≈€1, €2 minimum per campaign. Public channels 1,000+ subs; external links not allowed.
TON Ads
Same official platform, billed in Toncoin. Min CPM 0.1 TON ≈ $0.36; first deposit from 20 TON (≈$50–60), no minimum after. Targets specific channels, any language, global.
Stars Promotions
1 Star ≈ $0.013 (floats; 200 Stars = 1 TON). Ads paid in Stars get a 30% discount. For mini-apps, paid media and Star giveaways.
Geo. The biggest multiplier — Tier-1 (US/UK/DE/FR) clears at $10–12, emerging markets near the $0.30–0.60 floor.
Auction. Pricing is auction-driven and indicative: more advertisers on the same channels → higher clearing CPM. EUR-cabinet geo availability also changes over time.
Niche. Money, finance and tech audiences cost more; news and memes clear cheapest — most visible in direct channel seeding.
Cabinet and format. TON and EUR price impressions (CPM); Stars prices installs, boosts and gift conversions instead.
Figures combine the official ads.telegram.org documentation with public agency case studies (PropellerAds, RichAds, Collaborator). CPM ranges from blogs are indicative and auction-dependent. We don’t publish a total Telegram-ads market size — there is no reliable primary source for it.
Sources: ads.telegram.org · PropellerAds · RichAds · Collaborator · Bitget wiki. Data gathered 2026-05-29; ranges are indicative and move with the auction and TON price.
Cited facts
eLama · eLama / fansgurus · ADSLY · PropellerAds geo CPM 2026 + tgadsspy archive · Partneroff / vc.ru · RichAds
Live CPM percentiles by niche and geo
Cost distributions refreshed from the placement archive.
The official floor is 0.1 TON ≈ $0.36 per 1,000 impressions. The minimum to launch a campaign is €2. A typical standard sponsored CPM is around €1.
Telegram Ads is an auction. Tier-1 geos (US, UK, Germany, France) have dense advertiser competition, so the effective CPM clears at $10–12. Uzbekistan, India and much of LATAM sit near the $0.30–0.60 floor.
Direct placements (outside the cabinet) are priced by the channel admin, not by a CPM auction. CIS benchmarks: news/memes €1.5–3, IT ≈€10, business/finance €15–20+ — tracking the channel’s reach, ER and niche.
No — the €2M direct-access barrier formally remains since 2021. Cheap entry comes through the TON cabinet (from ~20 TON) and resellers/agencies, not a lowered official threshold.
G.Media Agency sizes the budget for your niche and geo and runs campaigns end-to-end — 30-day pilot, transparent client dashboard.
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