BENCHMARKS · CPM

Telegram CPM rates

CPM is the price per 1,000 impressions. On Telegram Ads it is auction-driven: the official floor is just 0.1 TON (≈$0.36) per mille and the standard sponsored CPM is around €1, but a competitive Tier-1 auction clears far higher. Below — benchmark ranges by geo and niche, each from public agency data and ads.telegram.org. Figures are indicative and move with the auction.

The official floor

Minimum CPM

0.1 TON ≈ $0.36 per 1,000 impressions — the platform floor (ads.telegram.org).

Standard CPM

≈€1 for a typical sponsored message (≈€0.5 for politics). Source: RichAds.

Minimum campaign

€2 to launch. Ads run only in public channels with 1,000+ subscribers.

Effective CPM by geo tier

The same creative clears differently country to country — the competitive auction in premium geos pushes the effective CPM well above the floor.

Tier	Example geos	Effective CPM
Tier-1	US · UK · DE · FR	$10–12
Tier-2	Eastern Europe · MENA · LATAM (premium)	$3–5
Emerging	UZ · IN · much of LATAM	$0.30–0.60

Billed in TON on the official platform (1 TON ≈ $3.6, floats with the TON price). Tier-1 is the auction-clearing top; emerging geos sit near the floor. Source: PropellerAds, RichAds, ads.telegram.org.

Direct channel placements (not the cabinet)

Buying a post directly from a channel admin — outside the official cabinet — is priced by the channel and runs higher in money and tech niches. CIS-market benchmarks:

Niche	CPM (direct seeding)
Business / Finance	€15–20+
IT / Tech	≈€10
Fitness	€4–6
News	€2.5–3
Memes	€1.5–2

These are direct-with-admin prices in CIS channels (PropellerAds) — a separate market from the official auction above. A specific channel’s rate tracks its real reach, ER and niche.

Three cabinets, three currencies

EUR Ads Cabinet

Fiat billing. Standard CPM ≈€1, €2 minimum per campaign. Public channels 1,000+ subs; external links not allowed.

TON Ads

Same official platform, billed in Toncoin. Min CPM 0.1 TON ≈ $0.36; first deposit from 20 TON (≈$50–60), no minimum after. Targets specific channels, any language, global.

Stars Promotions

1 Star ≈ $0.013 (floats; 200 Stars = 1 TON). Ads paid in Stars get a 30% discount. For mini-apps, paid media and Star giveaways.

What drives CPM

Geo. The biggest multiplier — Tier-1 (US/UK/DE/FR) clears at $10–12, emerging markets near the $0.30–0.60 floor.
Auction. Pricing is auction-driven and indicative: more advertisers on the same channels → higher clearing CPM. EUR-cabinet geo availability also changes over time.
Niche. Money, finance and tech audiences cost more; news and memes clear cheapest — most visible in direct channel seeding.
Cabinet and format. TON and EUR price impressions (CPM); Stars prices installs, boosts and gift conversions instead.

How we source these

Figures combine the official ads.telegram.org documentation with public agency case studies (PropellerAds, RichAds, Collaborator). CPM ranges from blogs are indicative and auction-dependent. We don’t publish a total Telegram-ads market size — there is no reliable primary source for it.

Sources: ads.telegram.org · PropellerAds · RichAds · Collaborator · Bitget wiki. Data gathered 2026-05-29; ranges are indicative and move with the auction and TON price.

Sources

Verified as of May 2026

Cited facts

Billing is CPM (per 1,000 impressions) via a first-price auction: the higher bid wins the impression. Source →
Minimum CPM is 0.1 TON (≈$0.36); the standard sponsored CPM is ≈€1; the campaign minimum is €2. Source →
CPM ranges by niche ~$0.5–6: crypto/Web3 on TON $0.5–1.5 (floor); competitive niches (finance, e-com) $3–6. Source →
Effective auction-clearing CPM for crypto / premium-geo TON sponsored ads runs ~$5–15 — well above the 0.1 TON floor — because those channels are competitive and high-intent. Source →
13 new "bourgeois" Euro-cabinet geos with minimum CPMs: Mexico €0.35, Brazil €0.35, India €0.03, Indonesia €0.03, Nigeria €1, Turkey €1, Chile €1, Colombia €1, UAE €1, Georgia €1, Azerbaijan €1, Tajikistan €1, Armenia €1. Source →
Mini-app CPM guides (RichAds): push-style from $1.5, embedded banner from $0.4, playable from $3, video from $3. Source →
vs Facebook: TG CPM $0.5–6 vs FB $5–15; CTR 0.52% vs 0.35%; lower entry barrier for crypto/betting/Web3. Source →

eLama · eLama / fansgurus · ADSLY · PropellerAds geo CPM 2026 + tgadsspy archive · Partneroff / vc.ru · RichAds

Live CPM percentiles by niche and geo

Cost distributions refreshed from the placement archive.

tgmetrics home →

Telegram CPM — FAQ

What is the minimum Telegram Ads CPM?

The official floor is 0.1 TON ≈ $0.36 per 1,000 impressions. The minimum to launch a campaign is €2. A typical standard sponsored CPM is around €1.

Why is US CPM higher than emerging markets?

Telegram Ads is an auction. Tier-1 geos (US, UK, Germany, France) have dense advertiser competition, so the effective CPM clears at $10–12. Uzbekistan, India and much of LATAM sit near the $0.30–0.60 floor.

How much is a direct post from a channel?

Direct placements (outside the cabinet) are priced by the channel admin, not by a CPM auction. CIS benchmarks: news/memes €1.5–3, IT ≈€10, business/finance €15–20+ — tracking the channel’s reach, ER and niche.

Did Telegram lower the €2M ad threshold?

No — the €2M direct-access barrier formally remains since 2021. Cheap entry comes through the TON cabinet (from ~20 TON) and resellers/agencies, not a lowered official threshold.

Need a number for a specific campaign?

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