Term · metrics
Attribution Window
The time period during which a conversion is credited back to an ad click. Typical windows: 24-hour click, 7-day click, 28-day click (industry standard), 1-day view-through. Telegram Ads Platform does not natively set attribution windows — advertisers pick their own in the tracking tool (GA4, affiliate network) that reads the UTM-tagged CTA.
Related terms
- Conversion TrackingThe process of attributing a user’s action (signup, purchase, deposit) back to the ad that drove the traffic. On Telegram, the mos
- UTM ParametersURL query parameters (`utm_source`, `utm_medium`, `utm_campaign`, etc.) that identify the source of the traffic in analytics. In T
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Attribution Window" in Telegram Ads glossary. https://tgadsspy.com/info/attribution-window
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